AI Survey Generator | Basics, Benefits, and Challenges

Manoj Rana
June 30, 2024
min read
AI Survey Generator | Basics, Benefits, and Challenges
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Manual survey creation is great, but it's also time-consuming, labor-intensive, and prone to analytical mistakes. The advent of AI-generated surveys is making this much simpler, faster, and more accurate for everyone involved in the process. 

This is exactly what we are doing with Qwary’s Converse AI, which lets you create engaging and customer-centric dynamic surveys. The process is simple;

  • You provide details about the survey, such as the target audience and achievable goals. 
  • The AI model will use this information to generate survey questions. 
  • The model will also help you send the survey to the audience and record responses. 
  • You can then analyze the results using AI’s help and make better decisions. 

AI survey generators leverage conversational AI and generative AI with machine learning and NLP techniques to create adaptive questionnaires. Here’s what I’ll discuss in this article;

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Shall we begin…

What are AI Survey Generators?

An AI survey generator uses the power of AI to create surveys. It creates at a higher speed than humans, making the entire process more efficient and user-friendly. The creation process depends on the user input, which includes information on the target audience, the purpose of the survey, and the goals you wish to achieve. 

Based on the inputs, the AI model crafts relevant questions by following three principles;

  • Clarity
  • Neutrality
  • Format

With the survey draft created, you can review the questions, make changes, and distribute it to collect results. Well, this is the basic approach. But with tools like Converse AI, you can take this process one step further with dynamic question setting and seamless distribution. 

AI survey generators use pivotal technologies;

  1. Natural Language Processing: NLP allows AI question generators to frame questions that align with the survey goal and purpose. They help AI models evaluate the prompt through part of speech tagging and named entity recognition.

Furthermore, NLP identifies the relationships between the text and helps the AI model extract ideas and supporting details. It helps establish cause-and-effect connections, which are used for framing questions. 

  1. Machine Learning (ML): AI models rely on datasets to deliver the required responses, and ML helps these models understand data. As a result, the AI models can learn question patterns. Through ML, AI models learn to recognize relationships between words, concepts, and sentences. 

It is through machine learning that an AI model is capable enough to generate questions in different formats. 

How Does an AI Generator Help?

AI-empowered automated survey tools streamline the survey generation process. With the right tools in hand, you can automate almost every aspect of the creation process. To help you understand the impact of AI on survey creation, let me share some personal experiences. 

What follows is an account of my experiences in manual survey creation and how since I started using AI, things have changed. 

Evaluative ResearchGenerative Research
Evaluation research encapsulates everything you need to know about a product’s impact and effectiveness.
It further helps in understanding user satisfaction.
The goal of generative research is to comprehend user needs, ideas, opinions, and preferences.
This helps in building better products and services.
Evaluative research is conducted after product implementation to make further modifications and improvements to the products.Generative research is conducted at the beginning of the product or service development process.
Evaluative research includes methods such as
Usability testing
A/B testing
Tree testing
Generative research methods include
User interviews
Field studies
Open card sorting
Ethnographic studies
Evaluative research is converged at customer retention.In contrast, generative research primarily focuses on customer acquisition.

Having solved these core issues, I was excited to create new surveys to build Qwary and bring it to the level the team has achieved today. Until now, it has been an amazing journey for all of us, and we are working harder than ever before to build better solutions for our clients.

Converse AI | Qwary’s Innovative Solution

Qwary’s natively built Converse AI is an innovative solution to generate surveys and not just questions for a survey. Our tool is built to improve the creation process and experience at the same time, downsizing the entire process from a few hours to a few minutes. 

Converse AI uses generative AI and conversational AI to curate questions at the beginning of the survey with the capability to change them on the go. So, as the target audience continues to give a response, the next question changes to align with their responses. So, you will get highly accurate and specific data from the survey. 

How to Build a Survey with Converse AI?

ConverseAI transforms conversations with your users while extracting actionable insights to improve decision-making. Here’s how to create a survey with our tool from scratch. 

  1. Provide Details: Open the Create AI survey from the Projects section and you will come across a basic details window. 

Write the company name, what you do, and what sort of insights you wish to collect through the survey. Furthermore, you can select the type of survey from the given options and then choose the tonality and language for survey creation. 

  1. Create a Conversation: Qwary’s ConverseAI is a dynamic survey tool that does not spawn rigid questionnaires. It understands the requirements and creates a conversation-based survey for your users. As soon as you hit “Create Conversation,” the tool will automatically write questions for your users. 
  1. On the Build Page: Once created, you can access the basic information shared in the beginning, which can also be changed to modify the survey. So, you can change the survey overview, tone of voice, company information, and the content for conversation steps, including the questions. 

You can also ask for new suggestions for the Welcome Page, enabling AI to create new introductions like these;

  1. Check and Change Questions: Questions in a Converse AI survey are called conversation steps. 

Once checked and edited (if required) and also add new steps (or questions) to the survey, which will also be AI generated. 

  1. Connect and Share: With the survey conversation finalized, you can hit Share and choose the channel for distributing the survey with your users.

Use the link to share the survey directly with the respondents or send it by email or text. After you hit send, wait for the respondents to complete the questionnaire and analyze the results afterward. 

With Qwary’s ConverseAI, the questions are not fixed. While you can view the initial set of questions, they are dynamic and can change according to the responses. This ensures that you receive authentic and user-centric responses that give you a better understanding of your customers, their preferences, and behavior. 

In addition to the dynamic question generation, which personalizes the survey experience, ConverseAI is set to reduce bias. The dynamic question generation eliminates the pre-built question templates, which can be biased and have a leading language. At the same time, it uses branching logic with dynamic question generation so direct participants towards relevant questions based on the previous answers. 

What are the Benefits of using an AI Survey Generator?

The beauty of using AI tools for your business processes is their versatility. For survey creation, you will find many tools to transform the creation process to be more efficient and scalable. AI has become so important for business that more than 75% of marketers are using AI tools for their work. 

  1. Cost and Time Savings

AI-driven survey tools will significantly reduce the costs associated with the entire process. You can churn out multiple surveys in the time that was earlier required to create a single survey. 

AI Trend

Now, you also need less manpower for creating a survey, which also saves time and costs. While there are direct cost savings, you will experience indirect savings by using the time saved on other business processes and operations. 

  1. Ease of Use

Imagine typing in a prompt like you are chatting with your best employee and instructing them to do a task. That’s how simple it is to use AI survey tools, and with Converse AI, things get even simpler. 

Because these tools are easy to use, your productivity leapfrogs. There are no delays in getting the right questions; you won’t have to depend on survey experts to verify the questions, format, etc. 

  1. Higher Work Efficiency

Automation is always tied to efficiency. By automating the survey generation and distribution process, you significantly reduce the time required. As the surveys are created after thorough research and AI expertise, you can deploy them at scale. 

Organizations deploying more surveys will extract better insights from a diverse audience. This means they are more likely to create products that are accepted by the masses. 

Plus, there’s the perk of dynamic questioning, which means the questions asked will change as per the responses. 

  1. Higher Response Rates

AI survey generators beautifully use personalization and smart targeting to create questionnaires for the right audience. In addition to this, they have conversational interfaces, which are also essential in improving engagement. 

The targeted audience approach, combined with other factors, increases the likelihood of the users taking the survey. Ensuring a higher response rate, an AI survey generator makes for a pleasant user experience.

Although the AI survey generators work with human-given prompts, their built-in intelligence ensures ease of use, and that is also true within an intuitive ecosystem.

What are the Key Components or Features of AI Survey Generators?

Automated survey tools and survey generators are making significant changes in how we collect data and extract insights from user’s responses. Leveraging the power of AI to streamline survey creation, here are the key components of an AI survey generator I recommend you check out in any tool. 

  1. Quick Survey Generation

AI survey generators like Converse AI by Qwary have conversational interfaces. Using these, you can easily describe the purpose and goal and share the relevant details. 

Taking this information into account, the AI survey generator will quickly create surveys with relevant questions. While you may choose to spend some time editing the format and questions, you will have a ready-made draft in a matter of minutes. 

  1. Support for a Wide Variety of Use Cases

Well-built AI survey generators are versatile, meaning they must be able to build surveys for a wide range of purposes, whether you need a survey to measure customer satisfaction, employee engagement, product research, etc. AI survey generators can handle them all. 

Tools like Converse AI take this system one step further by letting you share additional details like;

  • Business details and specializations
  • Insights are you looking for
  • Type of survey you wish to conduct
  • Select the survey tone between conversational, direct, formal, humorous, etc. 
  1. Built in Integrations 

Seamless integration with the existing business tools will save your effort and time in deploying a survey. I prefer AI survey tools that can integrate with CRMs and marketing automation platforms to automate the survey deployment and data collection process. 

These tools integrate exceptionally well with the existing workflow, enabling you to analyze results quickly and implement the findings. 

  1. Personalization & Template Customization

AI-generated questions offer a starting point for experts, which can be customized. So, the ideal AI survey generator tools allow editing, adding, or removing questions according to the requirements. 

Using the questions as a base, it will be easier to build a survey that captures the essence of extracting insights. In addition to using Qwary’s Converse AI for survey generation, you can also use our 50+ templates to build a wide range of surveys. With Qwary, customization is super easy, and you can take the survey experience to the next level. 

  1. Data Collection and Analysis

A great survey tool must streamline data collection and offer built-in features for data analysis. Data collection is not limited to a single source, as you can include emails, social media, in-app surveys, and other options. 

The AI tool you are using must allow you to extract and store data securely. With this, I prefer using tools that offer real-time dashboards, visualizations, and collaboration options. 

  1. Survey Logic and Branching

Survey logic means you can build dynamic questionnaires that adapt and evolve with the respondent’s answers. For instance, if the customer is satisfied with the product and may give positive responses, the question that might follow might be irrelevant.   

AI Survey Branching Logic

AI-enabled smart survey generators have conditional branching, which creates engaging surveys to deliver an efficient survey experience. Because every question is relevant to the user’s engagement levels, the data you extract is precise and more accurate. 

The combined impact of all the smart features of an AI survey generator is that it creates a constant cycle of product innovation. A well-planned survey effort spearheaded by AI helps conduct agile market research and build products according to the user persona.

How to Maximize the Utility of AI Survey Generators?

AI survey generators are powerful tools, but they work best if used in a certain way or with specific guidelines. These guidelines, or “best practices,” offer a smooth experience for anyone using these tools. 

These guidelines include my personal experiences and challenges faced while working with AI survey generator tools. Keeping the issues in mind, my team has developed Qwary’s Converse AI, which is built to augment your efforts and help you build a better survey. 

  1. Move Ahead with Predefined Goals

Every survey generation journey must have a clear destination. You must identify;

  • Survey goals
  • Specific information you wish to achieve
  • Decisions will be based on the survey responses

As a result, you will have a clear roadmap for the AI tool to generate relevant questions. 

  1. Always Provide High Quality and Detailed Prompt to the AI Tool

The prompt you provide is like an instruction manual for the AI survey generator tool. Just like as you will find in Converse AI, the tool you use must let you share information on;

  • Target audience
  • Survey goal
  • Type of survey
  • Desired outcomes
Survey Audience Sampling

Considering the time you might otherwise spend on creating a survey, spending a fraction of that time crafting a detailed prompt will generate much better results. 

  1. Work with a Survey Topic, One at a Time

Don’t make the mistakes I made. Even after my team’s suggestion on not to use one survey for different purposes, I did and ended up with zero usable insights. 

Hence, for every survey you build, ensure that you work with a specific goal, identify a survey type, and target one type of audience. This focused approach will ensure the tool stays on track and provides relevant questions. 

  1. Try Different Prompts Before Finalizing One

The beauty of an AI survey generator is that it can provide multiple responses to a single prompt. Now, imagine what you can achieve with multiple prompts, with each one emphasizing a different goal. 

When building the questionnaire with an AI survey tool, try different prompts. I did this because if one prompt asked questions to gather quantitative data, the other steered toward gathering qualitative data. 

As a result, I used multiple prompts to get a large variety of questions and include the best ones in the survey. 

  1. Combine AI with Human Skills

Even when you have an AI tool to complete all the functions, don’t remove the human quotient from the exercise. Human expertise is essential to build high-quality surveys. 

I used AI survey generators extensively but also had a team reviewing each aspect of the survey before deploying. Human expertise is required to ensure clarity and that the tool doesn’t miss the nuanced details. 


An AI survey generator is pivotal in the present-day hypercompetitive market. As businesses compete for every single customer, you need an upper hand in building better products for your customers. To do so, understanding your customers is crucial, which is where surveys are important. 

AI survey generators craft ready-to-use questionnaires based on a prompt, aligning the questions with your requirements, goal, and survey type. Qwary’s Converse AI is an exceptional tool built to help your business extract the most useful insights from your customers. 

Get in touch with the Qwary team to book a live demo of how Converse AI works. 


  1. What’s the accuracy level of an AI survey question generator?

The accuracy level of an AI tool depends on the dataset it uses, which becomes the base of its information. High-quality datasets mean the questions generated will also be better aligned with the goals. Moreover, AI survey generators with NLP, conversational AI, and generative AI capabilities will generate better responses.

  1. Is it possible for an AI survey generator to provide biased questions?

Yes, any AI tool is not infallible and is prone to providing biased questions, which is why you need to have human supervision to build AI surveys. AI survey generators will shorten the time and reduce the efforts required to complete the exercise, but their authenticity must be ensured with human supervision. 

  1. How to use AI in surveying?

AI tools are used in various aspects of surveying, including;

  • Creating questionnaires for the survey
  • Collecting survey results
  • Analyzing survey results
  • Sharing useful insights 

In addition to these, you will find several other uses of AI with Qwary’s Converse AI. We have built it to augment your surveying efforts and ensure that you get the required insights from the market quickly. 

  1. What’s the benefit of automated surveys?

Automated surveys ensure faster data collection and analysis, which has several advantages, including cost-efficiency, higher data quality, and easy personalization of the surveys. Moreover, automation is useful in conducting sentiment analysis and improving decision-making. 

  1. Are there any disadvantages to using AI for survey generation?

Yes, an AI tool may lack the human intuition and creativity to craft questions and understand the answers. While there are AI tools to understand customer sentiments and emotions, these tools are still not as adept at deciphering emotional cues as humans. Moreover, these surveys are only as good as their datasets. Any discrepancies in the dataset will lead the AI tool to deliver adulterated results.