The 10 Best SurveyMonkey Alternatives For 2023

Manoj Rana
September 22, 2021
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The 10 Best SurveyMonkey Alternatives For 2023
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urveyMonkey is one of the most established survey tools in the industry and is often hailed as a simple and user-friendly platform.

However, that doesn’t mean it is the best tool for everyone. After talking with several SurveyMonkey users, we found that some of the specific complaints include:

  • Steep pricing for individuals – The SurveyMonkey pricing for individuals starts at $32 per month for individuals, making it a large leap from the premium option. 
  • Limited customization options – While SurveyMonkey was one of the first players in the survey space, its design options haven’t evolved with the rest of the industry, leaving users with rather bland designs and limited branding options.
  • Lack of transparency in free vs paid customization options – If you are using the free version, it allows you to add the paid customization options but doesn’t tell you they are paid until you try to download your survey. Revising it then wastes your time unnecessarily.
  • Limited Integrations – While SurveyMonkey offers some integration options, they are still missing critical integrations such as Calendly.
  • Submission reminders are sent to the whole group versus individuals – Several customers mentioned they couldn’t send survey submission reminders to an individual. Rather, they have to send it out to the entire group again, which can be annoying for those that already took the survey.

Therefore, if you’re looking for a SurveyMonkey alternative, we put together a list of some of the best survey tools available that are comparable or better than SurveyMonkey.

First, we’ll discuss our online survey tool, Qwary, and then we’ll dive into several other alternatives that previous SurveyMonkey customers have switched to and love. 

If you’re looking for survey software with an easy user interface, but more customization options designed for improved responder engagement, consider trying Qwary. You can sign up for a 7 day free trial and try out our unique engagement features like video questions/responses, advanced logic, and more.

Qwary - Overall Best SurveyMonkey Alternative

Qwary is one of the top SurveyMonkey alternatives on the market with a more modern approach to survey building. Our founder’s mission was to build a survey tool that engages respondents more effectively than any other tool and provides surveyors with more detailed context to responses.

Here are just a few key reasons why SurveyMonkey customers are switching to Qwary:

Engaging and Innovative Design – Qwary allows you to choose from a selection of questions such as image multiple-choice, NPS, dropdown, and many more. You can also upload your own photos/videos or choose from the stock library available. You can also customize all of the fonts and colors to your liking.

Video Surveys You can upload a video of yourself asking the question, and the respondent can upload a video response of their own. These can double as video testimonials, and this feature is available for businesses at even our most basic plan.

More Robust Analytics – Qwary offers one of the most competitive analytics suites in the survey industry with seven different dashboards, covering everything from device type and completion rate to NPS and Sentiment Analysis.

If you want to see these features for yourself, you can jump into the 7 day free trial now.

SurveyMonkey vs Qwary

* Basic Analytics refers to completion rate, mobile vs desktop, average time duration, a full rundown of all answers, geographies, and device type.

Survey Design 

Let’s walk through the easy step-by-step process of designing your own survey in Qwary.

Step 1 – Choose a Template

Qwary has hundreds of pre-built survey templates that you can choose from, or you can start from scratch and customize your own survey. 

Qwary Project Templates

Step 2 – Customize it With Question Types, Colors, Fonts, and Media

Once you’re inside Qwary’s editor, you can edit just about every aspect of the design, including the question type, colors, and fonts. You can also upload images or videos, or select media through our Unsplash and Pixabay integrations. 

Qwary Survey Designer

We offer advanced question types like ratings, multiple-choice dropdown, NPS, slider questions, and more.

However, perhaps the most unique feature Qwary offers is video surveys.

You can also create a video survey by uploading a video of yourself asking a question, and your survey respondents can upload a video of their answer. This feature is available even in our entry-level plans, and your video responses can double as customer testimonials.

Step 3 – Logic Branches and Custom End Screen

Sometimes you receive an answer from respondents that would typically prompt a follow-up question in a real-life scenario. Qwary makes this possible with advanced logic branches. A logic branch essentially allows you to direct users to a specific question depending on their response to the current question.

For example, if you ask your customers how easy it is to use your product, you can send customers who rated the product as “very difficult to use” to a question asking what aspects of the product were difficult. However, for customers that rated your product as “easy to use,” you can send them on to the next, unrelated question. 

In addition to sending customers to personalized questions based on previous answers, you can also send different respondents to different end screens based on their overall results. 

For example, if someone answered the survey very positively, you might want them to a G2 review link. However, if a respondent had an overall negative outlook on your company, you can offer them a Calendly calendar to speak with a customer success representative.

Step 4 – Integrations

Qwary also integrates with several third party tools to further enhance your surveys. For example, we offer a Calendly integration (which SurveyMonkey lacks), which can help sales teams close more deals and customer success teams better address customer complaints.

You can also integrate with HubSpot, Salesforce, Slack, Zapier, and other tools to inject your survey data directly into CRM and other key software.

For a complete list of integrations, you can view this document.

Distribution Channels

Qwary’s mission is to improve engagement rates, so we make it easy to meet your customers where they are. Therefore you can send your surveys out via:

  • Sharable URL
  • Email
  • SMS
  • Messenger
  • QR Codes
  • Embed
  • Sharable Link (Anonymous option as well)
  • Two Way Text (Survey questions sent as individual text messages)

For email and SMS, you can write your message and send it directly inside of the platform. 

You can also schedule follow-up reminders specifically for those that have not yet completed the survey.


Finally, Qwary’s analytics suite is unparalleled, with seven dashboards ranging from NPS scores and basic completion rates to question comparisons and sentiment analysis. 

Here’s a quick overview of each dashboard.


Insights is the default dashboard when you first open up your analytics. It shows you basic information such as:

  • Total Responses
  • Average Completion Rate
  • Average Completion Time
  • Device Type

You can also sort average sentiment and NPS by country to see which countries are most satisfied and which ones could use improvement.

Response Dashboard


The NPS (net promoter score) dashboard will show you your average net promoter score and trends over time. You can even filter the report to see how Detractors, Promoters, Neutral respondents ranked each question as seen below:

NPS Dashboard


If you include a rating question in your survey, this dashboard will give you a snapshot of how your customers rate you. You’ll be able to see your overall rating score, trends, and a breakdown of how people of different overall ratings answered questions to uncover valuable insights.

CSAT Dashboard


The questions tab gives you an overview of the average and median rating as well as the standard deviation and total count of each question. You can also see a pie chart of the results.

Qwary Standard Report


Under the Responses tab, you can see a full breakdown of each person’s response for each question. This helps identify trends (if the survey link wasn’t anonymous), and you could reach out to dissatisfied customers to learn how you can provide a better customer experience.

Qwary Response View Dashboard


Whether you have video responses or open-ended responses, you no longer have time to comb through every single one of them. Therefore, we offer sentiment analysis which determines how happy or dissatisfied your customers are depending on their tone of voice, words, and other characteristics our AI picks up.


Qwary Customer Sentimental Analysis Report


The keydrivers analysis connects poor rating scores with the questions in your survey that received negative responses. For example, suppose everyone that gave you a one-star rating also responded negatively on the customer service question. In that case, you can see that improving your customer service is most essential to your overall business rating.

Qwary Key Driver Report


The Compare tab also allows you to compare two different questions. For example, as seen in the example below, you can compare your overall rating with a question about how often people use your product or service.

Qwary Correlation Report


Qwary’s pricing allows unlimited surveys, unlimited questions in each survey, and many advanced features in even the most basic plans, including advanced branching, data exports, and (for the lowest business tier) video surveys. 

Individual plans start at $19 per month, and team plans start at $32 per month.

Qwary Pricing

If you want to try Qwary for free, you can sign up for an account (no credit card required) and start your free trial.

Google Forms

Google Forms Sample

If you want a free SurveyMonkey alternative, Google Forms is your best option. While they offer only very limited customization options and almost no analysis, it is an excellent feedback tool for a small group of people.

SurveyMonkey vs Google Forms

What Customers Love:

  1. Google Forms is easy to use and doesn’t require much onboarding
  2. The free pricing makes it an excellent option for individuals that just need a simple survey tool
  3. It’s easy to share surveys across social media, email, and a sharable URL

What Customers Would Improve:

  1. There are only a handful of question types and virtually no design options
  2. There isn’t an analytics suite – You have to import your data to Google Sheets to do analysis
  3. Lacks many convenience features such as automated email follow-ups, payment integration, etc. 


Google Forms is free for all individuals allowing you to collect unlimited responses and create unlimited surveys. The team pricing starts at $6 per month.

Zoho Survey

Zoho Survey Sample

Zoho Survey is another popular alternative to SurveyMonkey as it has a very competitive free version and easily integrates with the Zoho CRM. With easy drag and drop design capabilities and 200 templates to help you get started, it enables anyone to create a beautiful survey. You can also take advantage of conditional skip logic which enables you to better optimize our surveys for more detailed responses.

While it is an excellent basic survey, it lacks some of the advanced capabilities of some of the other survey platforms. However, their free survey plan is excellent if you just need something to get started with as it offers 100 responses per survey, plenty of distribution options, and basic survey analysis.

SurveyMonkey vs Zoho Survey

What Customers Love

  1. The free option is one of the best free versions available
  2. Designing the forms is easy with drag and drop user interface
  3. Integrates seamlessly with Zoho CRM

What Customers Would Improve

  1. Limited design, customization, and distribution options available
  2. Poor customer support
  3. There is a steep price increase to the paid plans


Here’s a glimpse at what’s included in their free plan and pricing tiers.

Zoho Survey Pricing


SoGoSurvey is a popular survey platform for enterprise businesses with two different main products, SoGoCX and SoGoEX.

SoGoCX focuses on improving the customer experience with surveys that integrate with your CRM. You can also monitor customer sentiment with NPS scores and view their analytics dashboard for more detailed customer experience trends.

SoGoEX is designed to improve employee engagement, and they allow you to analyze employee recruiting, onboarding, retention, and more through their surveys. 

While they offer individual plans, their platform is more geared towards enterprise companies as it offers team training, interviews, etc. 

Their basic plans also tend to be lacking in comparison with some of the other platforms as it doesn’t give you full access to advanced logic, design, and very limited analysis.

SurveyMonkey vs SogoSurvey

What Customers Love

  • It’s a fairly simple platform to set up and get going
  • Several reviewers conducting research for universities preferred it to SurveyMonkey’s capabilities – they claimed it much more robust
  • It offers excellent analytics

What Customers Would Improve

  • Basic plan is very limiting and rather costly
  • The survey designs are rather limiting


Here is a full overview of the SoGoSurvey pricing.

SogoSurvey Pricing


SurveySparrow is similar to a Typeform style survey builder with an emphasis on top notch design. 

You can choose from a selection of pre-built templates which are easily customizable with a selection of question types. 

They also offer a unique chatbot solution that allows you to distribute your survey natively in a chatbot.

However, it does fall short of Typeform and Qwary as it does not offer video survey capabilities. NPS scoring is also offered in a separate pricing package which can be annoying for users to purchase two pricing plans.

SurveySparrow Survey Sample

SurveyMonkey vs SurveySparrow

What Customers Love

  • Outstanding design capabilities
  • Great customer support
  • Relatively easy to set up and get going

What Customers Would Improve

  • NPS questions are an add-on
  • Analytics could be more robust
  • Conversational style surveys only


Here is a full overview of SurveySparrow’s pricing.

SurveySparrow Pricing


Alchemer Survey Sample

Alchemer, formerly SurveyGizmo, is one of the most commonly mentioned SurveyMonkey alternatives, though it has grown into more of a survey platform geared towards enterprise companies than a simple survey tool. 

For example, it offers various advanced features such as conjoint, cross-tabs, image heat maps, video dial-testing, and time limits on questions.

That said, it is a much more expensive option than a simple survey tool, though if you need an enterprise solution, this is an excellent platform.

SurveyMonkey vs Alchemer

What Customers Love

  • Robust platform ideal for enterprise companies
  • Excellent Customer Support
  • Many advanced features beyond the survey software

What Customers Would Improve

  • The survey design options are rather basic
  • Most plans include advanced options that you may not need but still have to pay for


SurveySparrow has a number of different pricing options available. This is the individual pricing, though they also have Enterprise, Business, and NPS pricing.

Alchemer Pricing


Typeform Sample

Typeform often converts SurveyMonkey users that want more design options and a reliable brand in the survey industry. Typeform is known for enabling users to build simple surveys in a conversational format with beautiful design.

Getting started is relatively easy, and they offer the basics that most online survey tools like skip logic, advanced question types, and other features that make data collection easy.

SurveyMonkey vs Typeform

What Customers Love

  • The design capabilities and customization options
  • Plenty of pre-built templates to choose from
  • Excellent customer support

What Customers Would Improve

  • The pricing can be steep for individuals and it is a survey builder – not a survey platform
  • It’s limited for enterprise companies and those that need next-level features


Here is the full breakdown of Typeform’s pricing.

Typeform Pricing


Qualaroo Survey Sample

Qualaroo is an established tool designed to gather user experience feedback. 

They have their trademark nudge feature, which enables you to ask the right users the right questions at the right time. For example, you can have an offer box pop up in the corner of a particular screen after a viewer has been on the page for a certain number of minutes.

Qualaroo also offers advanced targeting, dynamic insight reporting, sentiment analysis and more.

SurveyMonkey vs Qualaroo

What Customers Love

  • The interface is simple, but the AI and advanced targeting behind it is unmatched
  • Excellent sentiment analysis, NPS, and more

What Customers Would Improve

  • Very limited design and customization options
  • Limited question options which can impact response rates


Here is the full page of Qualaroo pricing.

Qualaroo Pricing


CrowdSignal Survey Sample

Another SurveyMonkey alternative, CrowdSignal was built by the creators of and Tumblr. Therefore, they know the importance of user feedback and designed a tool that makes it easier to collect.

CrowdSignal offers all of the basics you would expect from a survey tool, such as color and design options, 14 question types, skip logic, and data analysis.

However, if you need more advanced features (SMS distribution, video surveys, etc.) or an enterprise solution, CrowdSignal may be a bit of a stretch.

It also embeds easily into, so it's an excellent option if your website is built on

SurveyMonkey vs CrowdSignal

What Customers Love

  • Simple and easy survey builder
  • Ideal for users
  • Relatively Low Budget Options

What Customers Would Improve

  • More advanced features
  • Improved design options


CrowdSignal has two paid plans for individuals and one team plan. 

CrowdSignal Pricing


Qualtrics is one of the most popular enterprise SurveyMonkey alternatives as it offers advanced data collection features beyond simple surveys.

Their core survey product (Core XM) is used by researchers, enterprise businesses, and other users who need robust analytics.

Given the depth of the product, its setup isn’t as simple as some of the other alternatives, though it is a good choice for extensive research. Some users also complained that the design is a bit dated, giving it an “open source program” look.

SurveyMonkey vs Qualtrics

What Customers Love

  • Robust Analytics and excellent additional Products
  • Very powerful and flexible – beginners can use pre-built templates, whereas advanced can use Javascript to make the survey exactly as desired 
  • Features that help you optimize your response rate

What Customers Would Improve

  • Formatting/design can be rather clunky
  • Collaboration in Qualtrics can be difficult


Unfortunately, Qualtrics doesn't offer pricing on their website, though various third-party websites claim it starts above $1,000.

Try a SurveyMonkey Alternative Today

While SurveyMonkey was an early player in the survey software industry, it isn’t the only tool available today. Its classical design and basic features gives it a dated look that no longer holds your customers attention in today’s competition. 

If you’re looking for a solution that offers all of the functionalities of SurveyMonkey with additional features like video surveys, improved design, and more, consider trying Qwary for free. You can create a survey in minutes, send it to your audience and see your results in a simple and easy to read dashboard.