Brand Experience

The 4 Ps of Marketing and Why They Pertain to You

Manoj Rana
January 19, 2021
min read
The 4 Ps of Marketing and Why They Pertain to You
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wary's role in marketing can change the way you do business for good.

Marketing is something that every company needs despite its size.  Without it, you'll find it challenging to get the word out about your products and services. With so many companies vying for consumers' attention, you need ways to set yourself apart and make your company memorable. Implementing Neil Borden's four Ps of Marketing can have beneficial results for you and your upcoming customer survey.

Changing the Way That You Do Business with the Right Marketing

To better explain how the popular ideology works, we've mentioned the marketing ideas and their relevance in your plans. We hope you can get the most benefit from them and our services when you hire us to help you with customer communications.

The four Ps of marketing and why they pertain to you are:


What makes your product unique and something worth investing time and money in as a consumer? Are there special features and benefits not offered by current products on the market? What makes your company's offering more ideal than the competition?


How you value your product makes a world of difference, too. If you price it too high, you may miss your target market altogether. If you price it too low, people may view it as being cheap and not worth buying.


Where people see your marketing efforts is vital, especially during pandemic conditions. You want it to be visible where your customers are, online and in-person. That's why surveying is helpful. It allows you to be present in your customers' phones, inboxes, social media accounts, and in plain view of them when they visit your business.


It's not enough to have a great product or service. You've got to be able to sell it. Regular promotions ensure that you're attending to your customers' needs as they change. For example, you may have a product that sells well in the winter but isn't relevant in the spring. Finding ways to keep your customers interested year-round is challenging but possible through the different marketing campaigns you promote.

Qwary's Surveys Strengthen Your Customer Relationships

Now that you understand why marketing is essential, it's time to partner with a company that knows how to make your business stand out for all the right reasons. Let Qwary know your plans for the future. That way, we have a clear picture of your goals and objectives as we help you come up with a sufficient survey for your needs. Obtaining and using customer feedback to strengthen your product and service offerings is ideal.

It's how you learn what works and what doesn't with your current lineup. If customers express their likes and dislike about the products and services they've purchased from you, you're able to address their concerns and complaints more effectively. You can then use their feedback and the four Ps of marketing to come up with new ideas that are better, more efficient, and embraced by your customer base.